Workshops
Workshops: Friday 21 August
Morning
Afternoon
Workshop descriptions

Writing for the Web
PRESENTER: RAY WELLING
Is your website disorganised, disjointed and inconsistent? Is it full of copy cut and pasted from print material? Is your site search the most-used function on your site – because no one can find what they want? Is your site just plain boring? This hands-on workshop will teach you to create copy for your website that is:
- easy to scan with the eye
- engaging for busy web readers
- action-oriented
- credible
- concise
- more likely to get good search results
- aimed at your target audience as well as secondary audiences
- web-friendly rather than print-oriented
Thanks to Zazoo and OurPatch for sponsoring this workshop.

WCAG 2.0
PRESENTER: ROGER HUDSON
This accessibility workshop will focus on providing managers and developers of local government websites with practical advice to help them comply with the Web Content Accessibility Guidelines, Version 2.0 (WCAG 2.0).
The release of WCAG 2.0 in December 2008 introduced a new era of website accessibility that brings benefits to both the providers and users of web content and services.
During this 3 hour workshop you will learn:
- What we mean by accessibility and why it’s important
- Why developing for device independence is important
- About the WCAG 2.0 Principles, Guidelines, Success Criteria and Techniques
- About the key practical differences between WCAG 1.0 and WCAG 2.0
- What is meant by “Accessibility Supported Technologies”
- Conformance Requirements for WCAG 2.0 and how to prepare an Accessibility Conformance Claim
- Benefits and potential pitfalls of using WCAG 2.0
- How to reduce the risk of a discrimination complaint

Introduction to Javascript
PRESENTER: DMITRY BARANOVSKIY
The Web is changing. JavaScript is not an optional toy scripting language anymore. It is fully functioning powerful language that is essential to know. In this workshop Dmitry will cover the usually ignored basics of the language, and will run through JavaScript libraries, like jQuery, Cufón and Raphaël, that could help you to solve many of web site problems. Or even push your boundaries about what is possible on the Web.

Information Architecture – Just the essentials
PRESENTER: DONNA SPENCER
This half-day workshop will cover the essential aspects of Information Architecture. No filler, no fluff, just pure IA:
- How classification and categorisation work in our brain, and why it matters.
- How to identify potential organisation methods for your content.
- When organisation schemes such as geography, task, audience and subject work best (and tricks to make them work).
- How to design an organisation scheme that works for your users.
- The best navigation approach for your content.
This won’t be a dry, theoretical workshop. We’ll talk and play some games. You’ll go away with a better understanding of the essentials of information architecture, techniques to use on your next project and a comprehensive list of resources for follow-up reading.

Real-world CSS
PRESENTER: RUSS WEAKLEY
Over 4 hours you will build a website layout from the ground up – starting with a flat graphic mockup; and ending with a clean markup and elegant styled page using XHTML/CSS.
You will learn:
- How to style elements such as form, legend, fieldset, inputs, labels
- How to overcome some of the harder aspects of form styling such as column layouts, floating in forms and positioning legends
- How to write efficient CSS
- How to deal with older browser and Internet Explorer browsers (IE5, IE6 and IE7)
- How to deal with common IE issues such as the “duplicate character bug”, “double margin float bug”, “dropping column bug” and more
Who should attend?
Designers and developers with a basic knowledge of CSS who want to take it to the next level.
What will I need?
- A laptop with a CD drive
- A browser
- Some sort of text editor (Notepad, BBEdit, SkEdit, TextMate, Dreamweaver etc)

Start your User-Centred (re)Design now
PRESENTER: JAMES BREEZE
Join this hands on, interactive workshop to begin on the path to deploying a user centred (re)design of your web presence. Using real-life case studies as examples, James will help you begin, or extend, your online projects. At the end of the session you have some ‘real’ deliverables to take back to the office and share with your colleagues.
You will start preparing:
- a web strategy that is aligned with your business strategy
- a plan for integrating your website offering with social media platforms
- a research process for user needs that leverages offline techniques, online tools and social networks user personas and tasks
- user requirements documentation template
- an information architecture template
- a collaborative design workshop agenda, and a wireframe template.
Bring your laptops! You will learn how to use some of Objective Digital’s user centred design guidelines; and then start filling out real document templates. Take these back to your web team, and deliver the web project requirements by yourselves!
SLIDES – JAMES BREEZE: http://www.slideshare.net/jamesbreeze/objective-digital-u-c-d-process
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